Beyond Clean.
Beyond Bold.
Beyond Volumizing.
Mascara that goes beyond ordinary standards.
Beyond Clean.
Beyond Bold.
Beyond Volumizing.
Mascara that goes beyond ordinary standards.
Beyond Clean.
Beyond Bold.
Beyond Volumizing.
Mascara that goes beyond regular standards.
★★★★★
"A mascara that helps my lashes grow and looks good simultaneously? Win."
—Savannah Sitton, Fashionista Editor
1 OF 3
★★★★★
"Holy cow this mascara is crazy!! Soooooo good, I’m obsessed."
—Susannah D. Founder of Clean Beauty Collective
2 OF 3
★★★★★
"Threw away all of my other mascaras this is so good."
—Sarah K. Verified Buyer ✓
3 OF 3
★★★★★
"A mascara that helps my lashes grow and looks good simultaneously? Win."
—Savannah Sitton, Fashionista Editor
1 OF 3
★★★★★
"Holy cow this mascara is crazy!! Soooooo good, I’m obsessed."
—Susannah D. Founder of Clean Beauty Collective
2 OF 3
★★★★★
"Threw away all of my other mascaras this is so good."
—Sarah K. Verified Buyer ✓
3 OF 3
★★★★★
"A mascara that helps my lashes grow and looks good simultaneously? Win."
—Savannah Sitton, Fashionista Editor
1 OF 3
★★★★★
"Holy cow this mascara is crazy!! Soooooo good, I’m obsessed."
—Susannah D. Founder of Clean Beauty Collective
2 OF 3
★★★★★
"Threw away all of my other mascaras this is so good."
—Sarah K. Verified Buyer ✓
3 OF 3
100%
saw buildable volume.*
87%
saw immediately enhanced natural lashes**
86%
saw instantly lifted lashes.**
*Based on a panel of 23 regular mascara users after three weeks of use.
**Based on a panel of 23 regular mascara users after a single product application.
100%
saw buildable volume.*
87%
saw immediately enhanced natural lashes**
86%
saw instantly lifted lashes.**
*Based on a panel of 23 regular mascara users after three weeks of use.
**Based on a panel of 23 regular mascara users after a single product application.
A LASH ABOVE THE REST
A LASH ABOVE THE REST
The first natural mascara
that doesn't budge,
smudge, or flake.
The first natural mascara
that doesn't budge,
smudge, or flake.
A LASH ABOVE THE REST
A LASH ABOVE THE REST
The first natural mascara
that doesn't budge,
smudge, or flake.
The first natural mascara
that doesn't budge,
smudge, or flake.
✓ Ophthalmologist Tested
✓ Certified Organic
✓ Cruelty Free
✓ GMO-Free
✓ Made in USA
✓ Ophthalmologist Tested
✓ Certified Organic
✓ Cruelty Free
✓ GMO-Free
✓ Made in USA
Oat Protein Peptides
Oat Flour-Derived
A moisturizing, concentrated oat exract rich in proteins and amino acids that provide strength, structure, and shine to hair fibers.
Raspberry Ketones
Fruit-Inspired
Inspired by the vitamin rich fruit, this powerful molecule helps to retain the look of healthy lashes and helps promote the appearance for fuller lashes.
Extra-Virgin Jojoba Oil
Organic Cold-Pressed
This non-comedogenic liquid wax instantly hydrates, nourishes, and treats with rich levels of essential fatty acids, Vitamin E, and antioxidants.
Oat Protein Peptides
Oat Flour-Derived
A moisturizing, concentrated oat exract rich in proteins and amino acids that provide strength, structure, and shine to hair fibers.
Raspberry Ketones
Fruit-Inspired
Inspired by the vitamin rich fruit, this powerful molecule helps to retain the look of healthy lashes and helps promote the appearance for fuller lashes.
Extra-Virgin Jojoba Oil
Organic Cold-Pressed
This non-comedogenic liquid wax instantly hydrates, nourishes, and treats with rich levels of essential fatty acids, Vitamin E, and antioxidants.
A LASH ABOVE THE REST
The first natural mascara
that doesn't budge,
smudge, or flake.
Ophthalmologist Tested
Certified Organic
Cruelty Free
GMO-Free
Made in USA
A Look Behind The Lashes
Oat Protein Peptides
Oat Flour-Derived
A moisturizing, concentrated oat exract rich in proteins and amino acids that provide strength, structure, and shine to hair fibers.
Raspberry Ketones
Fruit-Inspired
Inspired by the vitamin rich fruit, this powerful molecule helps to retain the look of healthy lashes & to promote the look of fuller lashes.
Extra-Virgin Jojoba Oil
Organic Cold-Pressed
This non-comedogenic liquid wax instantly hydrates, nourishes, and treats with rich levels of essential fatty acids, Vitamin E, and antioxidants.